10 + - How does the Instagram algorithm work?
The ins and outs of the Instagram algorithm is an extensive topic that has been discussed for a long time. We will try to break it down as much as possible. However, note that the Instagram algorithm is powered by always changing.
According to Instagram, there are six factors that affect the algorithm:
1. Interest: The Instagram algorithm predicts what posts users care the most about. Therefore, it analyses not only who you follow but the posts you like as well. Consequently, you will see similar posts to the ones you like. The algorithm also prioritizes posts with the most engagement, and this includes reshares, comments, video content, and views.
2. Relationship: The algorithm also analyses your relationship with other users, and if it detects closeness to some accounts, it will show you more content from them. So, if you interact a lot with certain accounts, it is likely to categorize them into "friends and family" and show you more posts from those accounts. It will analyze the information based on what you like, who you search for, people you Direct Message, and those you know in real life.
3. Timeliness: The algorithm also pays attention to the timeliness of your posts. That is because the app wants to show up to date content, and so there are certain times when your posts are more likely to show on your followers' feeds. When you find the best time to post, you put yourself in a better position to be seen by other users. That means the likelihood of your engagements also increases, and you can enhance your online presence.
4. Frequency: How often you open and use the Instagram app also affects your experience. If you are a regular scroller, you will likely see chronological posts from the last time you visited. On the other hand, if you do not visit Instagram often, the algorithm will likely show you only what it thinks you like. So, you might miss out on some posts.
5. Following: The algorithm also uses your number of followers to determine what you see. The general rule of thumb is that the more followers you have, the less likely it is to see posts from every account.
6. Usage: The last but not least important factor is usage, and this is determined by how much time you spend on the app. The more time you spend, the deeper the algorithm digs to show you content similar to what you consume. However, if you spend a few minutes on the app, then it is likely to show you only the highlights of the day.
As mentioned, the Instagram algorithm is constantly changing, making it quite challenging to keep track. However, these six factors form the basics, and they can guide you when it comes to scheduling posts, what type of content to put out and how to caption, etc. They will come in handy in the quest to increase your online presence through Instagram.