Social media is one of the most powerful tools any marketing professional has in their arsenal. Whether you’re a part of a professional marketing team or a business owner interested in diversifying your audience, learning how to use these platforms is essential.
That said, everyone is most likely aware of the top social media platforms, such as YouTube, Twitter, Instagram, and Facebook. What if we told you there are dozens more you should be taking advantage of? Here’s a list of the best social media sites to focus on for your branding in 2022.
Best Social Media Sites to Focus On for Your Branding in 2022
From Tumblr to TikTok, there are plenty of social media platforms for existing and developing brands to consider. Let’s explore all of the best social media sites you need to focus on to expand your brand.
Facebook’s popularity has grown and fallen over the past couple of years due to many controversies. Still, it doesn’t make it any less beneficial for businesses to use, as it offers plenty of functionality. Whether you have your own business page or use Facebook Groups to interact with prospective customers, the possibilities are endless.
As a company, not taking advantage of Facebook lessens the amount of information you can provide to your customers. Not only is written information important on this platform but also visual information. In fact, some of the most popular areas of the site are the pages that provide short-form videos, industry news, and other types of animated media.
One of the main reasons marketers narrow in on Facebook over other social media is its ease of use. The site is designed to be user-friendly, making it simple for everyday users and businesses to create pages. You can also quickly share various content, including live videos, stories, and other videos.
You can provide important information on your business page, such as your business address, opening and closing hours, and a star rating. Additionally, you can interact with your customers through your posts and share user-generated content and positive reviews. Facebook combines all social media platforms into one easily managed site.
There’s no doubt that the more visual your content is, the more appealing it will be to your audience. Keeping this in mind, it is easy to see how Instagram is one of the most popular social networks online. With a mobile app and a desktop app, you can share, edit, and comment on photos you and others have generated.
As a business Instagram offers even more benefits, especially when showcasing your brand and developing awareness. One of this social networking platform’s largest draws is how easy it is to use. You’ll only have to upload a photo, add a caption, and post it to your feed.
Alternatively, you can take a more visually appealing approach by hosting Instagram Lives (live streams) or posting regular updates through Instagram Stories. Businesses can easily share new products and services, remind customers of upcoming promotions, and drive more leads to their websites.
Instagram allows users to post links in their bio’s, helping you direct interested parties to your sales pages. You will also find that it’s the optimal platform for enhancing your customer service skills because responding to inquiries is effortless. Plus, you have the added benefit of sharing refreshing and unique content with your followers.
If you want a social media platform that will revolutionize the way you do business, Instagram is one of the top options to consider.
You’ve likely heard of Vine if you have been on the internet for a while. The popularity of Vine skyrocketed many influencers’ careers and gave brands a unique way to advertise their business. By offering short-form videos, users could provide engaging and humorous content to their audiences in hopes of drawing them in.
Today, TikTok has become the replacement for Vine but features even more advancements when it comes to marketing. Not only can you review your analytics, but it’s also a great social networking app for engaging with your community. From establishing brand identity to spreading brand awareness, this is one of the top social media sites to consider.
TikTok allows users and brands to create quick videos ideal for consumption. With video lengths spanning beyond one minute, you can opt to make short or long-form content. Also, the social media app features live streams, helping you communicate with your followers in real-time.
Once you’ve uploaded a video, it can then be sent to users’ feeds using an algorithm based on their watch history and past likes. Your content will also receive likes and comments, helping push it to a larger demographic. The number of brand videos that have gone viral on TikTok is exponential, making it a fabulous opportunity for businesses.
Above all else, one of the most significant advantages of this social media platform is how it helps you establish your brand identity. If you want to give your marketing a specific tone or voice, TikTok is the way to do it. Brands have been able to humanize themselves through the platform easier than with other social media apps.
The convenience of YouTube cannot be understated, especially for businesses looking for a creative marketing avenue. If you’ve always had a passion for visual content, this social networking site is something you need to consider. Not only does YouTube make it easier to share content, but it can benefit all of your other platforms as well.
Users create short or long videos on YouTube, upload them to their creator page, and share them globally. On the backend, you have access to an impressive number of analytics, making it easier to track the success of your uploads. Users will be able to see demographic information from their viewers, what devices they’re watching on, and much more.
What makes YouTube a unique social media option is that it transforms social networking into community building. With your content, you can draw in more viewers, which can then turn into subscribers. Every time you upload a video, your content is pushed to your subscribers, helping engage them in your videos.
Over time, you will notice an influx of comments from people who have been consuming your content for months, establishing a community as a result. Having loyal followers is essential to help drive more leads and generate sales as a brand. Your established audience will also share your content with their friends and family, furthering your reach.
Using YouTube as a social media app is relatively simple because the site has all of your tools already built-in. That said, generating content for the platform can be a little more time-consuming than expected. You will want to create visually inspiring videos that stand out in your niche and create eye-catching thumbnails.
It is also important to note that you’ll need to use hashtags, ensure you have branding across your content, and maintain your community comments. Even with so much to do, the time investment is well worth the benefits of this platform, as its reach is worldwide.
With nearly two billion active monthly users, WhatsApp is one of the largest social networking apps you can download. Instead of using traditional social media, it’s time to transcend into the future of text message marketing.
In the past, most brands used email marketing to get their newsletters across. However, not all email marketing campaigns are successful, with many seeing low opening rates. With social media apps like WhatsApp, you can effortlessly push your company’s content to your contact list. Also, you will be drastically increasing your opening rate compared to email marketing.
That said, how you navigate sending content to customers through WhatsApp needs to be carefully done. To acquire an account, you need to provide your phone number, making it more personal. The social media app should be reserved for your most loyal consumers rather than all interested parties.
To make the platform even more helpful for companies, you must consider WhatsApp Business. This side of the popular texting app allows you to offer superior customer service to your clients. You’ll be able to unlock one-on-one communications, assisting customers with any questions and concerns they may have.
WhatsApp Business also allows you to create a branded profile, upload a company-specific profile image, and add URLs to your sites. Other features include:
- Automated messaging
- Automated chatbots
- Option to add catalogs
- Adding store locations
- Offering promotional details
As long as you can use social networking apps like WhatsApp appropriately, it can be beneficial. Your customers will surely appreciate the speediness and personalized attention it provides regarding customer service.
Although Messenger is a part of Facebook, it can also be seen as one of the top social media platforms on its own. There’s no doubt it is slightly different from most platforms. Still, Messenger opens many doors to customer communication. When it comes to enhancing customer service and networking, it is one of the most convenient solutions for businesses.
Until 2011, Messenger was initially bundled with Facebook and only accessible through the social media platform. Today, it is a separate app. Though still connected to Facebook, it has far more features than its initial version. With Messenger, businesses can reach out to all of their customers in one convenient location.
There’s a slight similarity between this social networking app and WhatsApp in that it helps make connecting with customers seamless. Plus, customers can also benefit by using it to contact businesses and ask questions or raise concerns. Companies can then respond through Messenger, helping address any inquiries within minutes.
If you were to pair a chatbot with this social media, you’d be able to create an automated customer service helpline. You can also easily put it to work, delivering promotions and business-related direct messages to those who follow you.
Reddit is an incredibly large and powerful social media platform that businesses and business owners use daily. There are thousands of subreddits on the site, which are also known as niche communities interested in discussing specific topics. For example, you can find bakery subreddits, political subreddits, and general interest subreddits.
Within each subreddit, there is a posting forum where customers and businesses can create posts, share them, and others can comment. It is a fantastic source for creating conversations and generating hype around a business, product, or service. Not to mention, it’s one of the most popular news aggregators on the entire internet.
Not taking advantage of this social networking site is a significant downfall for marketers. Not only does it help you reach a specific niche, but you can also connect with your audience on a deeper level. Companies can post about products and services they think appeal to their demographic and then read customer reviews and interest in the product.
Another unique feature of this platform is its unique subreddit known as “AMA” (Ask Me Anything). AMAs are a phenomenal way for brand owners to communicate with their customers, whether personally or professionally. Essentially, users will ask you questions, and you can respond via comments to answer them within a specific time frame.
Using this process, you can let people know more about your current, previous, and upcoming products and/or services. It is also a fantastic way to help humanize your brand, showing your demographic your passion as a business owner.
When LinkedIn first made its appearance online, many referred to it as the “Business Facebook.” It still holds the same generalization today but can be a fantastic opportunity for marketing professionals to consider.
Basically, LinkedIn allows professionals to connect with each other. With LinkedIn, you can network with other business owners, find new customers, and even connect with your employees. Industry professionals develop their personal brands, share different types of content, and network.
LinkedIn is one of the most popular social media sites for conversation for those interested in B2B (Business-to-Business) dealings. You will also find that it’s an inherently popular platform among U.S. marketers, with 48.8% of professionals using it for marketing in 2019.
When you create a LinkedIn page for your business, you can connect with different audiences and find your niche. Plus, you can reach out to other industry professionals, creating a community where you can advertise your products and services.
In a nutshell, LinkedIn is a fantastic platform that helps others learn more about what you offer. You can develop a lasting impression that can help you generate better leads through blog posts. It’s also a great way to get your brand’s voice online, helping diversify your consumer base.
From this list of social media sites, Twitter is one of the simplest social networks you can learn to use. Its entire design is unique, allowing account owners to post text-based messages with a 280-character limit. That said, there are other ways you can increase the length of your posts, such as using TwitLonger and linking followers to an external site.
The primary purpose of Twitter is to give your followers a short excerpt they can read in seconds. However, it doesn’t stop there because you can also post photos and videos. It is a fantastic way to get a foot into your specific niche, as it’s a marketer’s dream with various tools.
Hashtags and keywords are two of the platform’s best features, helping make your posts go viral overnight. There’s also the added benefit of the “Trending” tab, which benefits companies globally and within their specific niche. Every Twitter user is provided with a Trending tab designed based on their browsing habits.
If your posts are pushed to these individuals, you can gain more followers overnight. Alternatively, the most viral posts are moved to the country-wide or worldwide Trending tabs. In these instances, you’ll be grabbing hold of an even larger audience, drawing them into your products and/or services.
Twitter is a fantastic opportunity for marketers looking for a platform where they can establish their brand identity. On the social networking platform, you can talk to followers and consumers through your posts. You can also push content in your brand’s tone, ensuring you offer a level of uniqueness that your competition doesn’t.
As one of the top social media platforms, Twitter has a few additional features. You can add links to your profile, customize the social media banner on your page, and even choose a specific username.
Companies can also acquire verification, which is a massive marketing advantage on social networks. With verification, your page receives a blue checkmark on your social media page. This blue checkmark lets clients know that social networks have verified you, speaking to your legitimacy. It’s one of the best ways to use social media sites to gather an even larger audience and boost sales.
The Secret to a Stronger Online Presence
When browsing through the top social media platforms, you’ll find that dozens of social networks offer many marketing benefits. As a marketer, you will need a platform that offers tools and versatility while also helping you build brand awareness. With the right social media apps, you can begin building a stronger online presence, mastering the power of social networks.