How To Build Business on Instagram: A Step-by-Step Guide for Total Newbies

Admin
2 weeks ago
Share post
feature image

Instagram has experienced staggering growth over the last few years, but none more so than in 2021 when it hit a tremendous milestone of two billion active users monthly. What’s more, an estimated 90 percent of these users follow businesses.

Yes, there are millions of people who want to know how to build business on Instagram.

Using Instagram for business is a no-brainer, but doing so is not as simple as it may seem. It will be hard to manage a growing account, especially if it’s just one of the many things you do to run your business.

How To Build Business on Instagram in Six Steps

Instagram is one of the handful of social media platforms that business owners want to perform well in if they wish to take their business to new heights.

Here’s how to use Instagram for business, from setting up an account to formulating a winning strategy that extends your reach to a wider audience, boosts engagement rates, and helps nail those business goals.

Step 1: Set Up an Account

You can either create an account from scratch or switch to a business account from a personal one by doing the following:

Sign up for an IG business account

  1. Download the IG app on your iOS, Android, or Windows device.
  2. Run the app and tap Sign up.
  3. Enter your valid email address. Use an admin address for signing up if your account is meant to have multiple users or if you want it to link to your Facebook account.
  4. Select an on-brand username and a strong password and fill in your profile. Make sure your profile picture is on brand, as well. You could be asked to sign in if you are currently logged on to Facebook.
  5. Tap or click Next.

Now, you’re done with the first part, which is creating your own personal Instagram account. Next, let’s turn this personal IG profile into a business account.

Switch from personal IG account to business IG account

  1. From the profile page, tap on the hamburger icon on the upper-right corner.
  2. Number one gets you to Tap Settings. Here, you may see either a Switch to Professional Account option, in which case you tap it, or an option to proceed to the next step.
  3. In case it’s the latter, tap Account and select Business. That is, unless you’re one of those content creators who would benefit more from the Creator option.
  4. Should the plan be to link to Facebook business accounts, there are steps you can follow to connect to your FB page successfully.
  5. Choose your business category and input relevant information.

Congrats on successfully setting up your Instagram business account! You are one step closer to potentially getting millions of followers. And, yes, that may include organic followers and bought followers.

Step 2: Formulate a Winning Strategy

Who is your target audience? Who are your potential followers? You must have a good understanding of who your potential customers are so that you can come up with a successful social media strategy. In other words, you will know the types of content to post on a regular basis.

Look up IG’s audience demographics to get a clear picture of the platform’s users. For instance, you see that the age range of 25 years to 34 years old are where the majority of Instagram’s ad audience comes from. Identify key stats that overlap with your customer base and zero-in on those active niches.

Part of developing a good content strategy is to identify your target market. In particular, here’s what you should focus on to do exactly that.

  • Find out who buys from you on a regular basis.
  • Review the other social media platforms’ analytics to determine who follows you on those sites.
  • Research your competitors and get a sense of how your audiences vary.
  • Know the essential details about your audience, such as the kind of content that gets them engaged. These Instagram insights can be used to boost your creative strategy.

Of course, you can’t complete a winning strategy without addressing the following, as well:

Goals and Objectives

The road to what could be millions of followers starts with establishing a strategy that aligns with the things you hope to accomplish on the platform.

Determine your business objectives and find out how Instagram can help you tick them off one by one successfully. Using a SMART (Specific, Measurable, Attainable, Relevant, and Timely) approach should do wonders.

Performance Metrics

Now that you know what your goals are, identifying key performance metrics to track becomes easier. These social media metrics vary from one business to another. Still, it’s important to focus on social funnel metrics as a general rule.

Step 3: Optimize Your Profile for Business

Optimize Your Profile for Business

Image Source

An IG business profile may not give you the space to accomplish all the things you may want to. Therefore, focus on the most important ones. Talk about your brand, and place a link to your website or to where they can book an appointment.

An especially great way to optimize your IG profile is to write a fantastic bio for business. Pull out all the stops in your Instagram bio to really hook your audience in from the start. Keep it short and sweet (no more than 150 characters) and focused on your brand.

Step 4: Keep It to High-Quality Content

While you can post a variety of content types, Instagram is a visual platform. As such, your business’ visual aesthetic should be on brand. What would be pleasing and recognizable to the eyes of your audience? The key is to go for a variety of on-brand themes you can alternate.

In some instances, the content will speak for itself. Restaurants will show food from food from their menu, and online shoe shops will post some of their bestselling shoes and shoe accessories.

If you sell services, try showcasing individual customer experiences on your Instagram Stories, or give a behind-the-scenes look at what goes on in the company.

Step 5: Keep Your Audience Engaged and Growing

Interact with your audience in the comments section or by mentioning them. Users love it when they’re seen, especially when they make the effort to comment on your post or mention you in one of their posts. Responding to them makes them even more motivated to engage.

instagram grow

Image Source

Step 6: Measure Your Success and Adjust as Needed

Lastly, monitor performance and results using analytics tools. These tools help inform you how close or far you are from your goals. That way, you can make the necessary adjustments.

A business profile grants access to the built-in analytics tool. That said, the tool does not monitor data back beyond 30 days. In that case, you can use other analytics tools that track data back for longer time periods. These applications also make it easier to compare IG metrics across the different platforms.

How To Build a Brand on IG Successfully

Instagram holds tremendous potential for almost all kinds of businesses. So, naturally, you’d want to know how to build business on Instagram in the best way.

The key is to create a solid marketing strategy, post high-quality content, and adjust when needed. Getting that blue check mark won’t often happen overnight, but it should happen eventually with consistency.