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How To Get More Likes On Instagram

1 month ago
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Do you want to know how to get more likes on Instagram? If so, you're in the right place. 

In this article, we will discuss ways you can increase your likes on the IG platform. 

We will cover everything from using eye-catching photos to posting video content. We'll give you tips on creating captions and using hashtags effectively.

So whether you're a beginner or an experienced social media marketer on the Instagram app, you'll learn everything you need to know about how to get more likes on Instagram.

Why Are Instagram Likes and Engagement Important?

You might wonder whether you should focus your time and attention on generating more likes on your Instagram content. Yes, you need more likes on Instagram along with more followers. Here are two reasons why.

Get More Exposure

If you want more exposure for your brand on Instagram, then you need to get more likes on Instagram posts. When you have more likes, additional people see your content because it appears higher in the feed. 

It's a never-ending cycle. The more likes you have, the more exposure you get. The more exposure you get, the more likes you generate. 

Get More Followers

Additionally, when you have more likes on your content, it also helps you to get more followers. People will willingly follow you when they see how popular your content is. 

Think of it this way. If you're looking for a new restaurant to eat at and see the one with 100 reviews and another with 50 reviews, you're more likely to try the one that already generated 100 reviews. 

The same logic applies to Instagram content. Therefore, if you want more followers on Instagram, then you need to get more likes. 

How To Get More Likes on Instagram: Research Target Audience 

As you learn how to get more likes on Instagram, focus on your target audience before working on content strategies.

You won't be able to please everyone, so don't try. Instead, focus on a specific target audience. Figure out what types of content they would most engage with. 

To do this research, you can try the following.

  • Look through Instagram hashtags relevant to your niche
  • Use Instagram analytics tools
  • Create your avatar profile

You should also consider your target audience when thinking about the tone of your content.

Research Your Competitors

Don't forget to look at what your competition already does on Instagram. Take note of what's working well for them. Also, consider what you could do better.

It will give you ideas on how to get more likes on Instagram for your brand. 

When you research your competitors, it also helps you to understand what strategies you should avoid. For example, if you see that a particular type of content doesn't perform well for them, then you know to avoid it.

How To Get More Likes on Instagram Via Content Strategies

Content is the first area to focus on for Instagram post likes.

Share Eye-catching Photos

Remember that Instagram started as a photo-rich social media platform. Therefore, you need to focus on creating high-quality photos. 

Post visually appealing images. Your Instagram followers will take your brand more seriously when they feel confident liking your content.

Keep Photos Bright

In addition to posting high-quality photos, you should also ensure that your photos remain well-lit. When taking pictures, use natural light whenever possible. 

If you're using a camera phone, then consider downloading an app that will help improve the lighting in your photos. Additionally, you can use Instagram's built-in editing features to brighten your photos. 

Don't Over-edit Images

While well-lit photos will garner more likes, you don't want them to look overly edited. When people see that you've used too many filters or editing tools, it takes away from the credibility of your brand. 

Optimize Your Instagram Bio

Your Instagram bio is one of the first things people see when they visit your profile. Therefore, optimize it for maximum effect. 

Your bio should be short, sweet, and to the point. It should give people a general idea of what your brand is all about. Additionally, make sure to include a call-to-action in your bio. 

For example, if you're a travel brand, your call-to-action could be "Book your next vacation with us." Or, your call-to-action might turn into "Shop our latest collection" if you're a fashion brand.

Including a call-to-action in your bio helps to increase likes, followers, leads, and sales conversions. 

Post Plenty of Reels

If you're not familiar with Instagram Reels, they're short videos. Instagram limited Reels to one minute when first introducing the feature. Now, you can go as long as 90 seconds when posting Reels. 

Reels are a way to engage your target audience. Similar to short TikTok videos, they help you to show off your personality. Use them to give people a behind-the-scenes look at your brand. 

Use Instagram Stories Regularly

Another way to engage with your target audience is by using Instagram Stories. These are short videos or photos that disappear after 24 hours. 

While you can use Stories to post fun, behind-the-scenes content, you should also use them to drive traffic to your website or blog. Make sure to include a call-to-action in your Instagram Stories. Performing well in this area will get Instagram users excited to like your Instagram posts.

Utilize Instagram's Stories Highlights Feature

Instagram's Stories Highlights feature allows you to save your favorite Stories and group them. It will keep your best content visible on your profile for longer than 24 hours. 

To access this feature, go to your profile. Click on the "Highlights" tab. From there, you can create a new highlight or add an existing Story to one of your highlights. 

Host a Giveaway

People love free stuff. Therefore, consider hosting a giveaway on Instagram. To do this, ask people to like your photo and leave a comment. Then, randomly select a winner from the comments section. 

Make sure to announce the winner in your Stories. Doing so will help to increase engagement and get people excited about participating in future giveaways. 

Write Engaging Captions

In addition to posting high-quality photos, you need to write engaging captions. Your caption is what will make people want to like your photo. It should be interesting, funny, or educational. 

Post More Video Content

If you're not posting enough video content, then you're missing out on an opportunity to engage with your target audience

People love watching videos. Not only that, but videos are also more likely to accumulate likes and get shared than photos. Therefore, consider posting more videos on Instagram. You can use them to show off your products, give a behind-the-scenes look at your brand, or provide entertaining content to your followers. 

Create Instagram Guides

Instagram Guides allow you to group your best content. It's almost like creating a blog inside your Instagram account.

To create an Instagram Guide, go to the "Create" tab and select "Guide." Choose which photos or videos you want to include in your Guide and then add a title. 

Use Guides to curate content. For instance, you can curate the following. 

  • Restaurant reviews
  • Travel recommendations
  • FAQ guides
  • Content roundups
  • Product highlights
  • Gift guides

Test Different Content

Although we've already covered a few types of content, such as videos and photos, always remain willing to test which content your audience engages best with. 

Marketing must include experimentation. Don't get stuck in a rut of posting the same type of content day after day. That quickly leads to followers becoming bored with your brand. 

By testing different content, you can learn a lot about what your target audience wants to see. Additionally, it helps you to mix up your feed so that it's more visually appealing. 

Here are three types of content to test on your Instagram account. 

Behind the Scenes Photos

We've mentioned this type of content in passing above. Here, we'll break down behind the scenes content because of its importance when it comes to generating more Instagram likes. 

As a business, you should post content that provides value to your target audience. Many brands become confused about how to show content that entertains, educates, and inspires. Behind-the-scenes content helps you accomplish all three goals. 

People love getting a sneak peek at what goes on behind the scenes of their favorite brands. It makes them feel more connected to you. 

When posting this type of content, make sure that it's interesting and provides value. For example, don't post a photo of your office if there's nothing special about it. Instead, show how your team comes together to brainstorm creative ideas or how you make your products. 

Use Carousels (Multiple Images)

Another great way to increase the number of likes on your Instagram posts is to use carousels. Carousels allow you to post multiple images in a single post. It is effective for businesses because it allows you to show off multiple products. 

Not only do carousels help you increase the number of likes on your posts, but they also result in higher levels of engagement. In general, people are more likely to comment on a post when there are multiple images. 

Actionable Quotes

People love quotes because they're relatable. They provide a bit of inspiration or motivation. Therefore, consider using quotes in your Instagram posts. 

When selecting a quote, make sure that it's actionable. That means the quote should inspire people to take some kind of action in their life. For example, a fitness brand could post a quote about working out every day. Or, an entrepreneur could post a quote about taking risks. 

Use Hashtags Correctly

Last but not least, you need to use hashtags in your content properly if you want to increase likes on your Instagram posts. Hashtags help Instagram users find your content. 

When using hashtags, don't stuff them into the caption of your photo. It looks spammy and will turn people off from your brand. Instead, use them sparingly and strategically. 

A good rule of thumb is to use no more than three hashtags per post. Most importantly, make sure that they're relevant to the content you're sharing. 

How To Get More Likes on Instagram by Optimizing IG Content

Now that you know the content to use on each Instagram post, let's help you use that content more effectively for generating likes.

Post Consistently (At the Right Time)

If you want to increase likes on Instagram, then you need to post content consistently. That means publishing new content regularly. 

The best way to do this is to develop a content calendar. The calendar will help you plan out your posts in advance and make sure that you're always publishing new content. 

In addition to posting regularly, you also need to post at the right time. For many brands, the most effective times to post on Instagram are during the morning and evening commute, as well as during lunchtime. Experiment with different posting times to see when you get the most likes, views, and followers. 

Use the Right Colors

The colors you use in your photos can have a big impact on how many likes you get. That's because color is one of the first things people notice when they see a photo. 

Certain colors work better for marketers than others. These colors include blue, pink, black, and white. 

When selecting colors for your photos, experiment with different combinations. See what works best for your brand and stick with those colors. You should also take your current website and its color combination into account when posting on Instagram.

Include Faces

Your Instagram followers are more likely to connect with a photo on an emotional level if they see the faces of others. Work to include them in your photos whenever possible. When people have an emotional connection with your content, it will help with increasing your Instagram likes. 

Use a Solid Call to Action on Images

Your photos should always include a strong call to action. In marketing a call-to-action works to increase conversions. 

Including a call-to-action on your photos helps to get more Instagram likes, comments, shares, and followers. A solid call to action tells people what they should do next. 

Some examples of effective calls-to-action include "like this photo if you agree," "comment below with your favorite color," or "tag a friend who loves travel." 

If you're a travel brand, your call-to-action might be "Book your next vacation with us." If you're a makeup brand, your call to action might be "Shop our latest collection." 

Always make sure that your call-to-action is relevant to your brand and easy for people to understand. 

Like and Comment Every Day

If you want more Instagram likes, then you need to stay active on the platform. When you like and comment on photos, people will often return the favor. 

Additionally, by liking and commenting on photos other people post, you're increasing the chance that people will see your profile and follow you. 

Make it a habit to like and comment on at least 50 photos every day. You can do this by spending 30 minutes each day liking photos in your feed. You may also want to invest 20 minutes liking photos from people who decide to follow you. 

When commenting on photos, leave thoughtful comments that contribute to the conversation. Avoid leaving generic comments like "nice photo" or "great job." 

If you don't want to do these activities yourself, think about hiring a social media manager to help you. You don't need to spend your time generating likes on Instagram. You can more effectively post consistently by paying someone else to get your account more Instagram likes.

Don't want to hire a part-time or full-time social media manager? Consider using our services to create as many Instagram likes as you need. 

Tag Relevant Accounts in Your Posts

When you tag relevant accounts in your posts, you're increasing the chance that those brands will share your content with their followers. 

For example, if you're a travel brand and you post a photo of one of your products used in an exotic location, tagging the camera brand that you used will get more exposure. 

Additionally, when you tag relevant brands in your posts, you're more likely to get featured on their account. Using this method consistently will generate more Instagram likes, comments, and followers. 

To find relevant accounts to tag in your posts, do a search on Instagram for hashtags related to your industry. For example, if you're in the fashion industry, you might search for hashtags like #fashionista or #ootd. If you're an insurance company, you could search for hashtags like #insurance or #lifeinsurance. 

Or, you could search for a specific brand that's relevant to your industry. 

When you find an account that you want to tag, click on it and then click on the three dots in the upper right-hand corner of the screen. From there, select "tag in a photo." 

It will allow you to tag that account in one of your photos.

Once you find relevant accounts, take a look at their followers and start following them. These are people interested in your content. They're the most likely Instagram users to engage with your posts by leaving Instagram likes. 

No matter which way you find other accounts to tag, get creative so you find potential partners at the same time. Look for other Instagram accounts that target your audience without creating competition. 

As an insurance agency, for instance, you might look to tag a real estate broker. As you get on their radar via this Instagram strategy, you might eventually partner with them. You could run an Instagram Live to their audience to discuss the importance of insuring their home. 

As a fashion brand, you could look for a luxury hotel. Tag the hotel brand when you post a photo of one of your customers using your product while on vacation. 

By tagging other relevant accounts in your posts, you're not only increasing the chance of generating likes on Instagram but also building relationships with other brands. 

These types of partnerships can lead to more Instagram likes, comments, and followers in the long run. As well, partnerships offer new ways to directly sell your products and services.

Additional Ways To Get More Likes On Instagram

You've learned what type of content will generate likes on Instagram. We've also discussed how to effectively optimize your Instagram content. Let's now look at more methods for increasing likes on Instagram accounts.

Don’t Ignore Your Haters

Sometimes, the best way to increase Instagram likes is by addressing haters head-on. 

When you see a negative comment, don't delete it. Instead, reply to it positively and professionally. It will show other users that you're not afraid to face criticism and that you're willing to listen to constructive feedback. 

Additionally, using this Instagram strategy will allow you to turn a hater into a fan. By replying positively, you might just change their opinion about your brand. 

Of course, there are some haters that you can't win over no matter how hard you try. When this happens, it's best to just delete the comment and move on.

Show Off Your Instagram on Your Website

You can also increase likes on Instagram by promoting your account on your website. 

If you have a website for your business, make sure to include social media icons so people can easily find and follow you on the Instagram app. You can add these icons to the header, footer, or sidebar of your website. 

You might also try adding an Instagram feed to your website. It shows off your best content and increases the chances of generating likes.

Cross-promote on Other Social Media Platforms

To get more likes on Instagram, you should promote your Instagram presence on other social media platforms

If you have a large following on Twitter, post a tweet with a link to your Instagram account. You can also promote your Instagram content on Facebook, LinkedIn, Snapchat, TikTok, and any other social media platform you're active on. 

Don't forget to also include links to your social media accounts in the About section of your website.

Use Instagram Shopping

If you have an eCommerce store, you can use the Instagram Shopping feature to increase Instagram engagement, likes, followers, and overall product sales. 

Instagram Shopping allows you to tag products in your posts and stories. When people see a product they like, they can click on it to learn more information. They can also click on the “Buy Now” button to go directly to your website where they can finalize the purchase. 

To use Instagram Shopping, you need to have a business account and connect it to a Facebook Catalog. 

Learn From Instagram Insights

Take time to learn from your past posts as you work to get more likes on Instagram

Instagram Insights is a built-in analytics tool that provides valuable information about your followers and how they're interacting with your content. 

With Instagram Insights, you can see the following types of data. 

  • How many people view each post
  • How long does each person invest in watching it?
  • How many likes and comments IG users give each post

The data can help you understand what type of content is performing well so you can replicate that success in the future. Use this information to make decisions about the following. 

  • Type of content to eliminate
  • Type of content to continue using
  • When to post for greater Instagram engagement

Use Instagram Ads

Consider using Instagram ads as a part of your mission to get more likes on Instagram. 

Instagram ads are a way to reach new people who don't know about your brand yet. When you create an ad, you can target it to a specific audience based on interests, demographics, and behaviors. 

The ads provided by Instagram come in the form of photos, videos, carousels, and stories. You can use any of these ad types to increase likes on your Instagram posts.  

Create Instagram Video Ads

Of all the types of ads that Instagram offers your business, strongly consider using plenty of videos. predicts that over 161 million people will consume live video in the United States alone during 2023.

Video works to engage new followers. As well, the Instagram algorithm continues to favor video content

Use these trends in your favor. Post videos via ads, generate a few likes, add new followers, and become one of your niche's top Instagram influencers.


If you want to know how to get more likes on Instagram, there are a few things you can do. Use eye-catching Instagram photos, post video content, employ engaging captions, use hashtags properly, take advantage of Instagram Shopping, learn from Instagram Insights, and use Instagram Ads. 

By following these tips, you can generate more engagement on future posts as you work so hard to build your Instagram page.

Would you like help with the process of getting Instagram likes? We invite you to contact us to learn about our Instagram likes service. We'll answer your questions and help you understand how we can generate more engagement for your Instagram profile.