The Science Behind Instagram’s Like Order: Strategies for Boosting Your Visibility and Engagement

Jack Taylor
Jack Taylor
May 11, 2023
Unlock the science behind Instagram's like order and learn effective strategies to boost your visibility and engagement. Improve your social media performance and make the most of every like with our expert guide!
The Science Behind Instagram’s Like Order: Strategies for Boosting Your Visibility and Engagement

Instagram has quickly become one of the most popular social media platforms, allowing users to share photos, videos, and Stories with a variety of people.

Every day, hundreds of millions use Instagram to connect with their family, friends, and followers. The platform also allows users to like and comment on posts, which can help them engage with their audience.

That said, you may be asking, “How does Instagram order likes?” It’s important to understand the science behind the platform’s like order and how it can impact visibility and engagement.

Why Is the Like Order Important?

The order in which likes appear on a post can be an important factor in the visibility and engagement of content. It is not only determined by the time of the like but also by a variety of algorithms and ranking factors.


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Instagram’s feed algorithm takes into account who likes a post, who the user interacts with, and other factors like the type of content.

The platform stores a list of people who view Instagram Stories, Reels, and posts, as well as the list of people who like the post. This list of likes is then used to determine the order in which the likes are seen.

This list is determined by a variety of factors, like the closest friends of the user, popular opinions, and verified accounts with a blue checkmark.

The like order affects the visibility and engagement of posts, as it can influence the array of people shown in the post’s likes and moments. With many people using Instagram daily, the like order can have a significant impact on how often a post is seen and interacted with.

How Does Instagram Order Likes?

Instagram’s algorithm is a complex and ever-evolving system designed to give users the best possible experience. It is the technology that determines how content is displayed, who can see it, and how it’s ranked.

The Science Behind Instagram’s Like Order

To understand Instagram’s algorithm, it is important to first learn about the concept of a “like order.”

A like order is a list of people who have liked a post on Instagram. The list is ordered in terms of who liked it first, and it can be seen by anyone who views the post. This list of people is used by Instagram to help determine which posts are popular and which are not.

Instagram calculates the popularity of a post by taking into account a variety of factors, including the number of likes, comments, and views it has received. It also takes into account the number of followers the user has and the number of interactions they have had with other users.

Additionally, it looks at the list of people who have liked the post and ranks them according to the number of interactions they've had with the user. This list of people is then used to determine which posts are most likely to be seen and liked by other users.

How It Affects Visibility and Engagement

The impact of the like order on visibility and engagement is significant. As Instagram puts more emphasis on interactions with people, the list of people who like your posts is an important ranking factor.

The list of likes is also used to predict who’s more likely to view the post or interact with it in some way. This means that if you post a story, the list of people who like it will determine its ranking in the feed.

Instagram also uses a variety of algorithms to determine who will be higher up on the list of Story viewers. This includes a focus on the closest friends of the person who posted the story, as well as popular opinions from verified accounts with a blue checkmark.

Instagram also considers the array of people who have interacted with the post in the past, as well as the moments when people have most actively interacted. As such, the list of likes for a post can change over time as thousands of people come and go from its viewership.

This is especially important for Instagram Reels, Instagram Analytics, Instagram Explore, Instagram Business, and Instagram Collabs.

Strategies for Boosting Your Visibility and Engagement

Understanding how the like order works will help you optimize your content for maximum visibility and engagement. Here are tips and tricks you might want to try:

Engagement Tactics

Interacting with other users

Interacting with other users is essential to boosting your visibility and engagement on Instagram. By engaging with other people’s content, you can make meaningful connections, create relationships, and grow your audience.

Try to keep your interactions genuine and positive. Like and comment on posts that you genuinely enjoy, and follow users who interest you. Remember, it’s not about getting as many likes as possible but creating meaningful connections.

Responding to comments and messages

Acknowledging comments and messages from your followers demonstrates that you value their opinion and creates a sense of community. This encourages people to comment and engage with your content and, in turn, boosts your visibility and audience engagement.

Leverage Relevant Hashtags

Understanding the role of hashtags

Hashtags play a key role in boosting your visibility and engagement on Instagram. By leveraging relevant hashtags, you can reach a wider audience and see an increase in engagement.

Hashtags can allow your posts to show up in relevant searches and also make it easier for hundreds of users to find your content. Additionally, they can act as a form of social proof.

Popular opinions are more likely to be associated with hashtags that are used by verified accounts with a blue checkmark. This can help you boost your presence on the platform and be seen by a larger array of people.

Mastering the best practices for using hashtags

When you use hashtags, make sure they are relevant to your post and that they are popular. Try to use a mix of popular and niche hashtags to ensure that your post is seen by a variety of users.

Additionally, it’s important to use a combination of short and long hashtags to ensure your post reaches a broad audience. Make sure to keep your hashtags organized by placing them at the end of your post and not in the middle.

Use Appropriate Timing

Best times to post on Instagram

Understanding when people are most active on the platform will help you to maximize your exposure and engagement.

The best times to post are weekdays between 12 pm and 3 pm. However, keep in mind that the optimal times to post vary depending on your specific target audience and industry.

How often to post

Posting frequently is key to increasing your visibility and engagement on Instagram, but it’s important to be strategic with the timing of your posts.

Posting too often could lead to your followers becoming overwhelmed, while posting too infrequently could mean your posts are not visible enough. To maximize visibility and engagement, it’s best to post one to two times a day, making sure to post at optimal times.

How Can Help?

instagram likes and followers stands out from its competitors by offering high-quality services exclusively on Instagram, resulting in a stellar reputation and numerous satisfied customers.

The company firmly believes that purchasing Instagram likes, followers, views, and comments is the most effective means of boosting engagement. By doing so, businesses can focus on other critical aspects of their marketing strategy, such as creating compelling content. can significantly increase your Instagram engagement by providing real and high-quality Instagram likes. Their likes come from active users, ensuring your account stays secure, and your level of engagement remains high.

When your posts receive more likes, it signals to the Instagram algorithm that your content is engaging and popular, leading to higher visibility and reach. This ultimately translates to more followers, higher engagement rates, and improved social proof.

Boost Visibility and Engagement Through Likes

So, how does Instagram order likes? The science behind Instagram’s like order is complex and ever-evolving. In fact, it is important to remain aware of the changes that Instagram makes to its algorithm over time, as this can affect the success of a business’s online presence.

Understanding the algorithm and its impact on visibility and engagement is essential for businesses who want to leverage the social platform to get their brand and content seen by more people. 

By implementing the strategies we listed, business profiles can boost their visibility and engagement on Instagram.