The Top 10 Most Subscribed YouTube Channels of 2023

29 Sep, 2023
5 min read
Adam Smith
Adam Smith
MrBeast is the most-subscribed YouTuber with 116 million subscribers. PewDiePie is second with 111 million subscribers - December '22
The Top 10 Most Subscribed YouTube Channels of 2023

Imagine a world where billions of people connect, learn, and entertain themselves through the power of online videos. Welcome to the ever-evolving universe of YouTube! With countless channels catering to various interests, the fight for the top spot in terms of subscribers is fierce. In this blog post, we delve into the top 50 most subscribed YouTube channels of 2023, showcasing the “most subscribed YouTube channel” and other channels that have captivated the world with their unique content and fascinating stories.

Key Takeaways

  • The Top 50 Most Subscribed YouTube Channels of 2023 feature a diverse mix of music, comedy, children’s content and more.

  • Notable achievements include PewDiePie being the first individual creator to reach 100 million subscribers and Cocomelon’s “Bath Song” having 5 billion views.

  • Emerging trends for the future include live streaming, niche content, short-form videos & advanced monetization options as well as its growth as an educational platform.

The Elite Top 10: Most Subscribed YouTube Channels

The top 10 most subscribed YouTube channels, which also include some of the most followed YouTube channel, are a diverse mix of music, comedy, children’s content, and more. These channels have amassed millions (and even billions) of views and subscribers, making them the undisputed titans of the platform. Some of the most subscribed channels include:

  1. T-Series

  2. MrBeast

  3. Cocomelon

  4. SET India

  5. Kids Diana Show

  6. PewDiePie

  7. Like Nastya

  8. Vlad and Niki

  9. Zee Music Company

  10. WWE

Examining how these channels have captivated global audiences provides intriguing insights. Their accomplishments are nothing short of impressive. T-Series, for example, boasts over 200 million subscribers, while MrBeast has shattered records, being the first individual creator to reach 50 and 60 million subscribers on the platform. These channels have not only entertained their audiences but also managed to maintain a strong presence on YouTube throughout the years.


T-Series dominates the scene with an extensive collection of Bollywood music and multilingual content. Established in 1983, this Indian record label has been dominating the YouTube landscape, with videos available in eleven languages. As the most subscribed channel on the platform, T-Series has managed to stay ahead of individual YouTubers like PewDiePie, even amidst a fierce rivalry that captured the world’s attention.

The battle between T-Series and PewDiePie led to numerous viral videos, diss tracks, and even support from other well-known YouTubers. In the end, T-Series emerged victorious, solidifying its position as the most subscribed YouTube channel. This achievement highlights the immense popularity of Indian music and the power of the country’s entertainment industry on a global scale.



MrBeast, an American YouTuber, entrepreneur, and philanthropist, has carved his niche through thrilling challenges, viral stunts, and large-scale charitable initiatives. With over 70 million subscribers, MrBeast is the most followed individual creator on YouTube.

Some of his notable accomplishments include:

  • Being the first individual YouTuber to reach 50 million subscribers

  • Being the first individual YouTuber to reach 60 million subscribers

  • Being featured in the Guinness World Records for the most money donated to charity by a YouTube channel

MrBeast’s content has not only entertained millions but also inspired other creators to push the boundaries of what is possible on the platform while making a positive impact on the world.


Cocomelon - Nursery Rhymes

Cocomelon excels in engaging and educating young children through nursery rhymes and 3D animation videos. Captivating the hearts of little viewers, this channel has amassed a considerable following, making it one of the most subscribed channels on the platform.

The “Bath Song” is Cocomelon’s most renowned video, boasting over 5 billion views. With such an impressive track record, it’s no wonder that this channel has found a special place in the hearts of parents and children alike, making it a go-to source for fun and educational content.

SET India

Sony Entertainment Television, known as SET India, holds a prominent position in the Indian entertainment industry. Launched in 1995, this Hindi-language general entertainment pay television channel offers 24/7 programming of Bollywood dramas and reality shows, catering to millions of viewers.

Its YouTube channel has become one of the most subscribed, providing fans with a constant stream of engaging content. With the rise of Bollywood’s popularity worldwide, SET India’s impressive subscriber count is a testament to the growing demand for Indian entertainment on the global stage.

Kids Diana Show

Featuring 7-year-old Diana and her brother Roma, The Kids Diana Show is a beloved English-language YouTube channel tailored for children. The channel’s content includes:

  • Amusing and entertaining activities

  • Playtime and imaginative play

  • Challenges and games

  • Toy reviews and unboxing videos

  • Educational content

To cater to a global audience, the Kids Diana Show has videos dubbed in multiple languages, including:

  • Hindi

  • Japanese

  • Russian

  • Spanish

  • German

  • Portuguese

This strategy has helped the channel gain an even broader fan base, further solidifying its position as the second most subscribed channel among the most subscribed channels on YouTube, with the most subscribers.


Felix Arvid Ulf Kjellberg, better known as PewDiePie, commands a substantial following as a gaming and entertainment YouTuber. With content ranging from comedic gaming videos to challenges and reactions, PewDiePie has managed to stay relevant and popular on the platform for years.

His rivalry with T-Series for the most-subscribed title and support from fellow YouTubers made headlines, as fans eagerly watched the battle unfold. Though T-Series eventually surpassed PewDiePie’s subscriber count, his channel remains a powerhouse in the YouTube community, with a dedicated fan base and an ever-evolving content repertoire.

Like Nastya

8-year-old YouTuber Anastasia Radzinskaya, widely known as Like Nastya, creates content for young children that families can trust. Her channel is centered around videos of her and her parents playing, learning, and singing, catering to children aged 2 to 8.

Like Nastya’s success story includes:

  • The development of her own educational app, which helps children learn English

  • Her channel’s growth and popularity showcase the power and appeal of kid-friendly content on YouTube

Vlad and Niki

Vlad and Niki, two American-born brothers, helm a YouTube channel packed with educational and entertaining content for kids. Their videos include cooking videos, toy unboxings, and cultural education, making them a favorite among young viewers.

Their success has led to a partnership with Playmates Toys and the development of their own mobile app, further expanding their brand and reach. With their engaging content and appealing personalities, Vlad and Niki continue to solidify their position among the most subscribed channels on YouTube.

Zee Music Company

As one of India’s leading entertainment companies, Zee Music Company boasts an impressive library of Bollywood music. With its extensive library and global appeal, Zee Music Company has become one of the most subscribed channels on YouTube.

This achievement is a testament to the power of music and its ability to transcend borders, connecting people from all corners of the world. As the demand for Indian entertainment and music videos continues to grow, Zee Music Company remains a prominent player in the YouTube landscape.


World Wrestling Entertainment’s (WWE) YouTube channel, boasting a sizeable following, ranks among the most subscribed. The WWE YouTube channel features highlights, interviews, and exclusive content showcasing the biggest superstars in sports entertainment.

Fans worldwide flock to the channel for the latest news and updates on their favorite wrestlers, making WWE an entertainment powerhouse on the platform. With its engaging content and dedicated fan base, the WWE channel continues to entertain millions of fans around the globe.

Individual Creators: Most Subscribed YouTubers

Despite many top-subscribed channels being backed by companies or organizations, individual creators continue to be a crucial component of the YouTube ecosystem. MrBeast, Kids Diana Show, and JuegaGerman are just a few examples of individual YouTubers who have carved out a niche for themselves and amassed impressive subscriber counts.

These creators offer a unique perspective on various genres, from gaming and comedy to children’s content. Their ability to connect with audiences on a personal level and produce content that resonates with viewers has played a significant role in their success on the platform.

Genre Breakdown: Most Subscribed Channels by Category

Different genres cater to different audiences, and the most subscribed channels on YouTube cover a wide range of interests. Some popular genres include:

  • Music

  • Gaming

  • Comedy

  • Children’s content

These channels have managed to capture the attention of millions of channel subscribers worldwide.

Some of the leading channels in each genre include:

  • T-Series for music

  • MrBeast for entertainment

  • Cocomelon for children’s content

  • PewDiePie for gaming

As the platform continues to evolve, it’s fascinating to see how these genres flourish and attract even more subscribers.

Global Influencers: Most Subscribed Channels by Country

YouTube’s global reach means that some of the most subscribed channels come from different countries, showcasing the platform’s diverse range of content creators. From India’s T-Series to Russia’s Like Nastya and the USA’s MrBeast, these channels provide a glimpse into the unique perspectives and cultural nuances of creators from around the world.

This international representation highlights not only the power of YouTube as a global platform but also the incredible variety of content available to viewers. As YouTube continues to grow, it’s exciting to see how creators from different countries will rise to prominence and further enrich the platform’s content landscape.

Milestones and Records: Notable YouTube Achievements

Over the years, numerous milestones and records set by YouTube channels have attested to the platform’s phenomenal growth and influence. From subscriber counts and view counts to the fastest-growing channels, these achievements showcase the power and influence of YouTube as a content platform.

For example, PewDiePie was the first individual creator to reach 100 million subscribers, while Cocomelon’s “Bath Song” has garnered over 5 billion views. As the platform continues to evolve, it will be fascinating to see what new milestones and records will be set by creators in the future.

The Power of Virality: Channels That Gained Subscribers Through Viral Content

The growth of numerous YouTube channels can be attributed to the significant impact of viral videos and series. Channels like Smosh, Nigahiga, and Ray William Johnson gained subscribers through viral content that captured the attention of millions of viewers.

Examples of viral videos that led to increased subscribers include Judson Laipply’s “Evolution of Dance” and PewDiePie’s various diss tracks against T-Series. The power of virality on YouTube highlights the platform’s ability to create overnight sensations and propel channels to new heights of popularity.

The Evolution of YouTube: Most Subscribed Channels Over the Years

Since YouTube’s launch in 2005, the roster of the most subscribed channels has undergone substantial transformations. Early popular channels included Lonelygirl15 and Smosh, while more recent top channels include T-Series and MrBeast.

The evolution of the platform has led to a more diverse range of content, as well as the rise of new creators who bring fresh perspectives and ideas to the platform. As YouTube continues to grow and adapt, it will be interesting to see how the list of most subscribed channels continues to change and evolve over time.

The Business of YouTube: Monetization and Partnerships

For numerous creators, deriving income from YouTube plays an integral role in their platform usage. Advertising, sponsorships, and merchandise sales are just a few examples of how channels can monetize their content and earn an income.

Successful partnerships between creators and brands have also become increasingly common, as companies recognize the value of collaborating with popular YouTubers to reach new audiences. This business aspect of YouTube not only allows creators to sustain their channels through the YouTube Partner Program but also enables the platform to continue growing and supporting a diverse range of content.

The Future of YouTube: Emerging Trends and Predictions

Looking ahead, emerging trends and predictions paint an intriguing picture of YouTube’s potential evolution in the coming years. New content formats, platform features, and the rise of new creators are just a few examples of what we can expect to see.

Live streaming, niche content, short-form videos, and mobile viewing are all trends that are likely to continue growing in popularity. Additionally, the integration of augmented reality and virtual reality, advanced monetization options, and the continued growth of YouTube as an educational platform all point to an exciting future for the platform and its creators.


In conclusion, the top 10 most subscribed YouTube channels of 2023 showcase a diverse range of content and creators from all around the world. From music and gaming to comedy and children’s content, these channels have managed to captivate millions of viewers and set impressive records along the way. As the platform continues to evolve and grow, it will be exciting to witness the emergence of new trends, the rise of new creators, and the ever-changing landscape of the most subscribed channels on YouTube.

The Top 10 Most-Subscribed YouTubers, December 2023



















Like Nastya






Justin Bieber


















Ed Sheeran






Ariana Grande






Taylor Swift











Data source, December 2022.

Frequently Asked Questions

Who is no 1 YouTuber?

MrBeast is currently the most-subscribed YouTuber, with over 185 million subscribers as of September 2023. He is followed by PewDiePie who has 111 million subscribers.

Who is the top 5 subscribers on YouTube?

T-Series, MrBeast, Cocomelon – Nursery Rhymes, SET India and Kids Diana Show are the top five subscribers on YouTube.

Who is the highest paid YouTuber?

MrBeast (Jimmy Donaldson), the 23-year-old American YouTuber, was the highest-paid content creator in 2021, earning an estimated $54 million according to Forbes.

What type of content does MrBeast produce?

MrBeast is well-known for creating content involving high-stakes challenges, viral stunts and philanthropic initiatives.

What is the most viewed video on Cocomelon's channel?

The most viewed video on Cocomelon's channel is the "Bath Song", which has amassed over 5 billion views.

Adam Smith
Adam Smith
Author, Contributor
Adam Smith is a skilled writer and translator who's good at making content for different people. He's done lots of stuff, like managing social media for different products. Jack uses data to make decisions and loves to tell stories. He writes about new social ideas and always gives our readers quality research and articles.