Hashtags are frequently questioned for their use and effectiveness. There are often think pieces wondering if the hashtag is #dead or not. But hashtags are still essential on social media.
Hashtags help users find similar posts and search for their interests among the millions of Instagram posts. For Instagram businesses, hashtags can be the difference between getting your post seen and being overlooked.
If you want to make 2023 the year to up your Instagram game, it’s time to learn how to use hashtags and the best Instagram hashtags for 2023.
By following best practices, like using hashtags in every post and choosing them strategically, you can help get your posts seen.
Here’s what you’ll learn:
What hashtags are
How hashtags started
Why hashtags still matter
The best Instagram hashtags
How to best use hashtags
How to create a hashtag strategy
Why you should buy Instagram followers with Likes.io
Hashtags are a metadata tag that groups similar content. If a user clicks on #frenchtoast in a post, they can see other tagged posts about French toast.
Hashtags started in 2007 on Twitter. Users were complaining the feed was too random, and hashtags became a way to group relevant posts.
Technology product designer Chris Messina posted the hashtag’s first known use to solve the problem.
Hashtags have since become a mainstay of social media. And while some believe hashtags have lost their efficacy, it’s still important to prioritize hashtags in your social media strategy.
In Later’s State of Instagram Influencer Marketing in 2020 report, it found influencers use four times more hashtags than they did in 2016. Posts with multiple hashtags also saw more engagement.
A study by Agorapulse found that posts with hashtags increased likes by 70.4% versus those without hashtags.
Instagram’s changing algorithm has resulted in unseen content. Specific tools are crucial for success. Hashtags help users find your content and navigate social media more effectively.
While it’s clear why you need hashtags, choosing the best Instagram hashtags is an important consideration.
Later forecasts the top hashtags for 2023 will include:
To increase your likes or follows, choose one of the following hashtags to find people with similar goals:
You can also try variations like #l4l or #f4f. But remember to stay engaged with the people who like or follow you based on those hashtags.
Popular hashtags often carry over from year to year. Studying the all-time most popular hashtags will help you see common hashtags like #photooftheday, #tbt, and #love.
The best hashtags for 2023 will also vary from category to category. If you’re a food blogger, then #instafood and #foodporn can help enhance your posts. Beauty influencers should try #beautybloggers and #fashiondaily.
But the best Instagram hashtags need to be calibrated for each account. You can use the most popular hashtags to put your posts in front of new audiences, but the best Instagram hashtags for your business will connect users who will convert to customers.
Creating a hashtag strategy and learning hashtag best practices will help you succeed.
Use hashtags in every post.
Don’t use too many hashtags.
Combine hashtags with quality captions.
Use relevant hashtags instead of only popular hashtags.
Find overlaps between relevant hashtags and popular hashtags.
Use local hashtags.
Use hashtags in your bio and stories.
One of the biggest hashtag mistakes is using irrelevant hashtags, which can also mean hashtags that are too general. Choose specificity over vagueness, and be purposeful with your hashtags.
Instagram lets you post up to 30 hashtags, but flooding your posts with hashtags can overwhelm your followers. Don’t hashtag any unnecessary words that won’t help your posts.
In general, Hootsuite estimates 11 hashtags is a good number. You can blend general, popular hashtags and hashtags specific to your brand to get the best of both worlds.
Don’t neglect your post’s caption. A detailed caption can intrigue users to find out more. A smattering of hashtags doesn’t tell a user much information about the post or your company.
Use local hashtags. You can post #latte on the photo of your coffee shop’s best latte, but if you’re not posting a hashtag for your location, you could lose potential sales.
But the biggest mistake is not using hashtags at all. Use hashtags in the posts on your feed, bio, stories, and all your other Instagram activity.
You can capitalize on the top trending hashtags. Still, a good strategy is to find the best Instagram hashtags that appeal to your audience. You can attract new followers to your profile if you locate the best Instagram hashtags to use.
Research what your followers want to see. Look at your Instagram analytics, and analyze what posts do well and what you did to be successful.
Look at what hashtags your competitors are using. See what hashtags you’re missing in your industry. See what influencers in your area are posting so you can stay on top of new trends.
Several tools for Instagram can help analyze and generate relevant hashtags for your posts. Some tools for Instagram include:
All Hashtag offers a related hashtag generator and lists of the most popular hashtags to find overlaps.
Instagram Tags provides lists of similar tags for different categories.
Crafting a hashtag for your brand is one way to establish yourself in the social media landscape. It can create a community on Instagram, where followers can see posts related to your business.
You can also create hashtags for holidays and campaigns for your business, like Starbucks’ #RedCup for its holiday promotion or Coca-Cola’s #ShareaCoke campaign.
Choose a phrase that you associate with your brand to engage users. For example, Under Armour uses #TheOnlyWayIsThrough to encourage its followers.
A great way to gain attention for your page is to be featured on Instagram’s Explore page. Hashtags will help you get there, but you also need high views and likes on your posts.
Your Instagram strategy has to go hand-in-hand with trying to build your following. If you attract a new person to your account with a hashtag, they might leave if they see that your account has no posts or followers.
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Hashtags are a critical part of your social media strategy. More than a decade since their creation, hashtags are still important to raise engagement and help people find your posts.
The most popular hashtags include Instagram classics like #tbt and #pictureoftheday. The best Instagram hashtags to increase activity are #follow4follow and #likeforlike, which will draw people to your posts.
Your Instagram strategy for 2023 needs to harness the power of popular hashtags and find the hashtags that will bring the right users to your page.
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Here are some popular hashtags that you can use on Instagram to increase the visibility of your posts and potentially get more likes:
#tbt (Throwback Thursday)
Keep in mind that the best hashtags to use will depend on the content of your post and the audience you are trying to reach. It's also a good idea to mix up the hashtags that you use and not just rely on the same ones all the time.