Facebook page likes, followers and views, without your password.

In January 2018 Meta said it would prioritize posts that spark conversations and meaningful interactions between people, the ones that inspire back-and-forth discussion in the comments, over passive public content. That was a stated priority, not a published formula: no weights, no components, no score. Meta announced the 2018 News Feed re-ranking publicly via Newsroom. What that means for a page today is unglamorous: a like is a number on your page, and it is not a promise that your next post reaches the person who left it.

Falling organic reach for pages is the backdrop everyone operates against. But the percentages you see quoted for it, the “5 percent rule” and its variants, come from third-party marketing studies, not from Meta, which has never published a reach baseline for pages. Nor can anyone outside Meta tell you why a particular page’s reach moved. What Meta does publish is that its prediction models draw on broad categories of input signals (the unique features of a post, how others have interacted with it, how people have engaged with similar content before) and that those models change frequently. Plan for organic and paid together, and treat any number that claims to price the gap as marketing.

Liking and following are separate actions. Following a page is what can put its posts in someone’s feed; liking is a separate tap, and Meta has been moving pages toward followers as the headline count, a transition its own Help Center documents. That much is on the record. What is not on the record anywhere is a follower threshold, an eligibility list, or a cutoff below which a page stops surfacing at all. Those numbers circulate widely in third-party SEO content and we are not going to repeat them, because nobody outside Meta has them.

There is no published second-stage score, no follower-source-quality metric and no formula that turns who follows you into how far your posts travel. Meta says only that its prediction models use input signals in broad categories, and that the models change frequently. We have not measured any effect of an order on where Facebook ranks your posts or how many people see them, so we promise neither.

Video is where Meta has put its own weight, and in November 2024 it made Views the headline metric for video and reels across Facebook and Instagram, defined as the number of times a reel or video started to play or replay. That definition is worth knowing before you buy: a view is a play, not a measure of how long anyone watched. Meta reports 3-second views and 1-minute views as separate lines in Insights. Meta’s engineering blog covers the recommendation systems behind reels and feed video, but in general terms: it publishes no timing rule, no window and no velocity threshold. A video views order is handed to delivery within seconds of payment, and that says nothing about what the timing is worth, because nobody outside Meta knows.

It helps to know which number you are actually buying. The headline Views figure on a Facebook video counts plays and replays; the 3-second view and the 1-minute view are reported separately in Insights. So a views order moves the play count, which is the loosest of the three, and the watch-time lines are a different measurement entirely. If watch time is what you care about, read those lines in your own Insights after delivery rather than the headline number.

Everything else written about completion curves (cliff-drop thresholds, exact drop-off seconds, what each shape supposedly does to distribution) is not published by Meta, and we are not going to invent numbers to fill the gap. Meta’s public account of ranking stops at prediction models that draw on broad categories of input signals and change frequently. Your own Insights are the only place you will see real watch-through data for your own video.

Meta publishes no geographic weighting for feed ranking, so whether the location of your audience matters depends on what you want from the page, not on a distribution formula. We do not pick likes, followers or viewers by country, and the supplier tells us nothing about where the accounts are, so an order cannot line your audience up with a city or a region.

Facebook, Instagram and Threads can share one login through Accounts Center. Meta’s Meta Business Suite documentation walks through how Accounts Center links a Facebook page, an Instagram account and a Threads profile, and what that sharing covers: cross-posting, ads and messaging. What it does not describe is one account’s performance feeding another account’s ranking. Growing more than one of them is a reasonable plan because each reaches people; it is not a ranking trick, and Meta has never said it is.