If you're looking to grow your Instagram following, you're in luck.
In this article, we will discuss a variety of methods that you can use to gain more Instagram followers. We will cover everything from writing great captions to working with influencers.
So whether you're just starting on Instagram or you've been using the platform for a while, you should find a new strategy that will teach you how to get more followers on Instagram.
What Is An Instagram Follower?
An Instagram follower is someone who has chosen to follow your account. They will see your Instagram posts in their feed and can interact with them by liking, commenting, or sharing.
Why Are Instagram Followers so Important?
There are a few reasons why you might want to increase your number of followers on Instagram.
For one, the more followers you have, the more people will see your content. If you're trying to build a brand or business on Instagram, then you need as many eyes on your content as possible.
Additional followers also equal more social proof. When someone sees that you have a lot of followers, they are more likely to follow you themselves. They will think that you’re regularly posting interesting and valuable content if so many people have already made the choice to follow you.
Finally, more followers can lead to better marketing opportunities. If you have a large following, brands may reach out to you to collaborate or to work on sponsored Instagram posts.
So now that we've answered the question "what is an Instagram follower?" and "why should I want new followers?", let's get into how to get them.
How To Get More Followers on Instagram Via Content
There are a few things you need to know about Instagram content if you want to start generating more followers on Instagram.
Optimize Your Instagram Profile Wisely
Content starts on your Instagram profile. Your Instagram bio is one of the first things people will see when they come to your profile. Make sure that your bio is clear, concise, and attractive.
In the Instagram bio, include a brief description of who you are and what you do. Use keywords that describe what you do or what your interests are.
For example, if you're a travel blogger, you might use the keywords "travel" and "blogger." It will help people interested in those topics to find you.
Use your Instagram bio link effectively by including a call to action. It is the only clickable link on your Instagram profile. Tell people what you want them to do. If you have a website or blog, link to it. If you're trying to sell a product, link to that product page. You can also use this link to promote a contest or giveaway.
Use language that “gets the click”. You can try the following phrases.
- "Follow my blog"
- "Check out my products"
- "Get your discount here"
- “Join our contest”
Take a look at your profile photo. Is it something that will make someone want to follow you? Your profile photo should be a clear, close-up photo of you. If your profile photo is blurry or small, people might not want to follow you.
Your username is also vital. Make sure that your username is easy to remember and pronounce. You want people to be able to find you easily. Avoid using numbers or random letters in your username.
Use High-Quality Photos
Post high-quality pictures on Instagram. Avoid posting blurry or dark photos. Get your followers excited with well-lit and in-focus pics. Use filters to make your photos look their best, but don't go overboard.
Make sure that your photos are relevant to your brand. If you're a fashion blogger, post pictures of stylish outfits or accessories. If you're a food blogger, post drool-worthy photos of the meals you make.
Write Great Captions
Your photo might be high-quality, but if your caption is weak, people won't want to follow you.
Write captions that are interesting, funny, or thought-provoking. Ask questions in your captions to encourage engagement. Use emojis and hashtags to make your caption stand out.
And most importantly, don't forget to proofread your caption before you post it. You don't want to have any typos or grammatical errors in your caption.
Create a Simple Content Strategy for Instagram
Your content strategy should consist of three parts.
- The type of content you will post
- When you will post it
- How often you will post it
The type of content you post should be in line with your goals and your brand. If you're a business, you might want to post product photos, behind-the-scenes photos, or user-generated content.
If you're a personal account, you might want to post photos of your daily life, your hobbies, or your interests.
Whatever type of content you choose to post, make sure it is high quality and engaging.
As for when you should post, the best time to post on Instagram is between 12 pm and 12 am. This is when most people are on their lunch break or after work.
If you want to reach a wider audience, you can also post during the weekends. Just make sure you're not posting too late at night or early in the morning.
Finally, decide how often you want to post. If you're beginning your account, aim for once a day. You can always increase or decrease your posting frequency as you see fit.
Remember, quality is better than quantity when it comes to Instagram posts. It's better to post one high-quality photo a day than to post ten low-quality photos all at once.
Experiment With Different Content Types
We mentioned in the last point that you should plan the type of content to use on your Instagram feed. However, experimentation in marketing is a critical aspect of success.
In a vacuum, you might plan the type of content you think your audience will love. When you post it, you'll often discover that some content falls flat.
Don't get discouraged. The best Instagram marketers learn how to gain followers on Instagram by remaining open to experimentation.
Here are a few specific types of content to experiment with on Instagram.
Live Video: Instagram Live is a way to connect with your followers in real-time. You can use it to answer questions, give advice, or just show what's going on in your life.
Stories: Instagram Stories are a fun and easy way to post content that doesn't need to be perfect. You can use Instagram stories to show off your personality, give sneak peeks into your life, or promote your products or services.
Reels: Instagram Reels are short videos that you can create using audio, effects, and editing tools. They're perfect for showing off your creative side or promoting your brand.
IGTV: If you want to post longer videos, you can use IGTV. You can post videos that go up to an hour-long. Use them when you want to post tutorials, product reviews, or vlogs.
Carousels: With carousels, you can tell a story or show off multiple products at once. Use them to share before-and-after photos, product collections, or anything else you can think of.
Don't be afraid to experiment with different content types on Instagram. You never know what's going to resonate with your audience until you try it.
Create Unique Content
It's not enough to use the types of content that most Instagram followers expect to see. To get more Instagram followers, you need to stand out from the rest. You must post content that current and future followers find unique and interesting.
One way to do this is to create themed days or weeks. For example, you could do a "throwback Thursday" where you post old photos or a "foodie Friday" where you post pictures of your meals.
You could also start a challenge or series on your IG account. For example, you could do a "30-day fitness challenge" or a "100-day photography project."
Another idea is to share behind-the-scenes content. You might use anything from a tour of your office to a "day in the life" video.
Finally, you can also use Instagram to give your followers a glimpse into your personal life. It doesn't mean that you need to share everything. However, you can give them a look at what you're up to when you're not working.
By creating unique content, you can make your Instagram account more interesting and engaging. As a result, you'll get more Instagram followers.
You don't need to create all the content on your IG account by yourself. You can also tap into the power of user-generated content (UGC).
UGC is any type of content that's created by your followers and not by you or your brand. It can be anything from photos and videos to reviews and testimonials.
The benefits of UGC include the following.
- Generate new content for your Instagram account
- Help your customers speak to potential followers for you
- Build relationships with your followers
- Improve sales conversions
- Increase brand awareness and reach
- Humanize your brand to potential followers
- Improve customer loyalty and advocacy
If you want to use UGC on your Instagram account, there are a few things you can do.
One option is to run a contest or giveaway. You can ask your followers to post photos using a specific hashtag. Then, you can repost the best submissions on your Instagram account.
Another way to get UGC is to simply ask for it. You can do this by tagging relevant Instagram users in your posts or Instagram stories and asking them to share their own Instagram content.
Use testimonials and reviews as UGC. You can post them on your website and then share them on your Instagram account. It's a marketing technique that helps you modernize the tried and true word-of-mouth method.
Behind the use of search engines, customer reviews now make up the second-most used source for buying decisions. Your Instagram users want to know that other followers already love your product or service. Post those positive reviews as UGC and watch your sales conversions increase.
Don't forget about the power of video content as a UGC resource. Millions of people use Youtube daily, for instance. If you run a contest, encourage your followers to post videos alongside regular photo posts.
Case studies work well as user-generated content. A case study allows you to go deeper than a normal testimonial. With a case study, you can go into great detail about how your product positively impacted a customer.
Ask each case study customer to share their story on video. Then, transcribe the video and post it to your blog. After that, share a link to the case study on your Instagram account along with some pictures from the customer's story.
You can also embed Instagram posts as UGC onto your website or blog. It is an excellent way to show off what other people say about your brand on social media.
By leveraging the power of user-generated content, you can improve brand awareness, build relationships, and increase sales conversions. Don't hesitate to start using it on your Instagram account today.
How To Get Followers On Instagram: Instagram Algorithm
Any discussion about Instagram content isn't complete until we talk about the Instagram algorithm. The algorithm is the set of rules that Instagram uses to determine what content to show users in their feed.
If you want to get additional followers on IG, it's important to understand how the algorithm works. That way, you can create content that your target audience will more likely see its feed.
Here's a quick overview of how the Instagram algorithm works.
Instagram shows users content that it thinks they will find interesting. It relies on engagement signals to determine what content your followers find interesting.
Engagement signals include things like how often people interact with your content, how long they spend looking at it, and whether or not they save it.
The algorithm also takes into account the relationship between the person viewing the content and the person posting it.
For example, if one of your followers continuously comments on or likes your content, Instagram will serve more of your content to that user's feed.
The Instagram algorithm focuses on timeliness when deciding which content to show in the feeds of your Instagram followers. You can benefit from the algorithm by posting content that's relevant to the time of year. For instance, you could post Halloween-themed content in October or Christmas-themed content in December.
The algorithm is constantly changing. Take time to review any changes periodically so that your overall social media marketing strategy remains up-to-date
Plan Your Hashtag Strategy
Although it's vital to consider the above points about the Instagram algorithm, you can't overlook a solid hashtag strategy when you want to know how to get Instagram followers.
Hashtags are one of the most effective ways to get your content in front of more people. When you use hashtags, your content appears in the feeds of users who follow that hashtag. For example, if you're a travel blogger and you use the hashtag #travel, your content will appear in the feeds of people who follow that hashtag.
You can use up to 30 hashtags on each Instagram post. However, you shouldn't just use any old hashtags. You should use relevant hashtags that are popular with your target audience.
You can find popular hashtags by using a tool like the Hashtag Generator Tool. Copy one of your Instagram URLs into the tool. The Hashtag Generator Tool will show you a list of related hashtags.
You can also find popular hashtags by looking at the posts of similar Instagram accounts to yours. If you're a travel blogger, you could look at a blog post of another travel blogger to see which hashtags they're using.
Finally, you can use Instagram's "Explore" page to find popular hashtags. Just click on the magnifying glass icon at the bottom of the Instagram app. Instagram will then take you to the Explore page.
There, you'll see a list of popular hashtags that you can use in your posts.
By using relevant and popular hashtags, you can get your content in front of more people and increase your chances of getting new followers.
Where Do Hashtags Go: Caption or Comment?
You might wonder where to put your hashtags. Should you include them in your caption or the first comment on your post?
The answer is both!
You should always include relevant hashtags in your caption. That way, your content appears in the feeds of users who follow those hashtags.
However, you should also include additional hashtags in the first comment on your post. It's because Instagram limits the number of characters in a caption. Your content can look spammy if you include too many hashtags in your caption.
By including some hashtags in your caption and some in the first comment on your post, you can get the benefits of using hashtags without looking like a spammer.
Use Hashtags in Instagram Stories
Hashtags aren't just for regular Instagram posts. You can also use them in your Instagram Stories.
To do this, create a new story and click on the "hashtag" sticker. Then, type in a relevant hashtag. Your story will appear in the feeds of users who follow that hashtag.
Branded Instagram Hashtags
In addition to using popular hashtags, you should also create branded hashtags for your business.
A branded hashtag is a specific hashtag that's associated with your brand. It can be your business name, a slogan, or anything else that's relevant to your business.
For example, the clothing brand Nike has its own branded hashtag: #JustDoIt.
By using this IG marketing method, you make it easier for people to find your content. And when more people see your content, you're more likely to get new followers.
To create a branded hashtag, choose a relevant phrase and add the "#" symbol in front of it. Then, use that hashtag in your posts and encourage your followers to use it.
To get your followers excited about sharing your branded hashtag, you might use a hashtag contest.
A hashtag contest asks your followers to share a photo with your branded hashtag. Then, you choose a winner and give them a prize.
Not only does this help to spread awareness of your brand, but it also helps to get more people using your branded hashtag.
Use Geotags to Boost Local Discovery
If you have a physical location, you can use geotags to get followers on IG.
A geotag is a location-based tag that you can add to your posts. When you add a geotag to your post, it appears on a map within the Instagram app. People who view the map can see your post and learn more about your business.
To add a geotag to your post, simply click on the "add location" sticker before sharing it. Then, search for the location of your business and select it from the list.
How To Get More Instagram Followers by Collaborating With Others
When your goal is learning how to gain Instagram followers, don't forget to collaborate with other IG entrepreneurs.
Work With influencers
One way to do this is to work with influencers. An influencer is somebody with a large following on Instagram (or any other social media platform).
When you collaborate with an influencer, they promote your brand to their followers. It can help you get followers on Instagram because their followers will follow you after seeing your content on the influencer's IG account.
To find influencers to work with, you can use a tool like BuzzSumo. Enter a relevant keyword (like "fashion" or "travel") and it will show you a list of popular influencers in that niche.
You can also try searching for relevant hashtags on Instagram. For example, if you sell jewelry, you could search for the hashtag #jewelry. Then, look at the accounts of Instagram users who have used that hashtag and see if they're influencers.
Try using Google to find relevant influencers. Enter a keyword (like "fitness influencers") into Google and it will show you a list of popular influencers in that niche.
You might also use sponsored posts and product reviews as another form of influencer marketing.
Sponsored posts are posts that promote your business. They can be in the form of a photo, video, or just a regular Instagram post. Product reviews are when someone promotes your product on their Instagram account and gives their honest opinion about it.
To find potential sponsored posts and product reviews, use the ideas we gave you above to search for influencers across social media. Look for users with a large following and who already promote similar products or services.
Reach out to them and see if they're interested in working with you.
Use Shoutouts to get More Instagram Followers
As a form of influencer marketing, shoutouts have become more popular in the last few years. A shoutout is when one user promotes another user's content using a story or post.
To do a shoutout, simply share a photo or video from another user on your account and include their @username in the caption. Your partner would then do the same for you.
Types of Instagram Shoutouts
There are a few different types of shoutouts that you can do on Instagram.
Story shoutouts: A story shoutout is when you share another user's content on your Instagram story. Go to their profile and click the "share" button. Then, select "share as a story."
Post shoutouts: Use this type of shoutout when you agree to share a partner's content on your Instagram feed. Click the "share" button on their profile. Next, select "copy link." Then, paste the link into your caption and include their @username.
Reels shoutouts: Use a reel shoutout to share a short video from another influencer on your Reels. On their profile, click the "share" button. Then, select "share as a reel."
Live shoutouts: A live shoutout is when you mention your partner during an Instagram Live broadcast. Mention their @username while you're live.
Of course, your influencer partner will do the same shoutouts for you on their IG profile.
When you collaborate with other users, make sure that you're promoting in a way that benefits both sides.
For example, if your influencer partner has a large following on Instagram but you don't, it wouldn't make sense for you to only promote them to your small audience. In this case, see where else you can help benefit your partner.
In exchange for getting access to their large IG audience, you might agree to give them a share of product sales. Or, you can promote them elsewhere. Do you have a large email list, for instance? If so, agree to email your subscribers with a promo for your partner.
It's also important to make sure that you're only collaborating with users who have a similar target audience to you.
For example, if you sell women's fashion, it wouldn't make sense to collaborate with an influencer who only promotes men's products.
Do some research on the user before agreeing to work together. Check out their profile and content to see if they're a good fit for your brand.
Work With Brand Ambassadors
Another way to get followers on Instagram is to work with brand ambassadors.
A brand ambassador is a person who promotes your products or services on their social media channels.
To find potential brand ambassadors, start by looking at your current customers and followers. These are people who already know about your business and like what you're doing.
Next, reach out to them and see if they're interested in becoming a brand ambassador. You can offer them a commission for every sale that they generate.
If you don't have any current customers or followers, you can search for potential brand ambassadors on social media. Look for users who are already promoting similar products or services.
Reach out to them and see if they're interested in working with you.
How To Grow Instagram Followers Via Instagram Ads
You can use Instagram Ads to get followers on Instagram.
With ads, you can target a specific group of people and show them your ad.
To create an Instagram ad, go to your business profile and click on the "Promote" button. Then, select "Create an Ad."
Now, you'll need to select your ad objective.
For example, if you want people to follow your account, you would select the "Get More Followers" objective.
Once you've selected your objective, you'll need to create your ad. You'll need to add some text and images, and then choose your target audience.
Finally, you'll need to set your budget and choose how long you want your ad to run.
Instagram will review the ad after you finalize its creation. After the ad passes the review process, it will start showing up on the social media platform.
Your ad will then start running and you should start seeing results within a few days.
Best Practices for Instagram Ads
When creating Instagram Ads, there are a few best practices that you should follow:
Use high-quality images. Your ad should be visually appealing and stand out from the rest of the content on Instagram.
Keep your text short and to the point. People on Instagram are scrolling quickly and they're not going to read a long ad.
Use a call to action. Tell people what you want them to do, such as "follow us" or "buy now."
Target your audience carefully. Make sure you're targeting the right people with your ad.
Test different versions of your ad. Try different images and text to see what works best.
Monitor your results. Keep an eye on your ad metrics to see how well your ad is performing.
Don't forget about user-generated content when creating marketing collateral. For example, you could turn a customer's photo into an ad or use a video testimonial in one of your Instagram ads.
Other Ideas for How To Get More Followers on Instagram
Let's review a few more ways to go about it when you want to know how to gain Instagram followers on your IG account.
Engage With Your Audience
When you comment and like other people's photos, they're more likely to do the same for you. When your followers ask questions, take the time to answer them. It will show your audience that you're engaged and interested in what they have to say.
Cross-Promote Content on Other Channels
If you have other social media channels, such as Facebook or Twitter, make sure to promote your Instagram account on those channels. You can also include links to your Instagram photos in your email signature and on your website.
Get Followers From Your Loyalty Program
If you have a loyalty program, you can use it to get followers on Instagram. For example, you can offer a discount to customers who follow you on Instagram. Or, you can offer a prize to one lucky follower every month.
Use Calls to Action (CTA)
Make sure to use calls to action in your posts and Instagram stories. For example, you could say "double tap if you agree" or "tag a friend who needs to see this." Calls to action will help increase engagement on your posts.
Analyze Your Results
Once you start using some of these methods to generate more Instagram followers, it's important to track your results.
By analyzing your results, you'll start to see which methods work well and which ones don't get you the desired results. It will help you focus your Instagram marketing strategy on the methods that get you the most Instagram followers over time.
Here are some specific items to track and analyze on your Instagram account.
- Number of followers
- Number of posts
- Engagement rate (likes, comments, shares)
- Hashtags used
- Filters used
Use Instagram Marketing Tools
There are a few marketing and Instagram analytics tools that will help you gain new followers on Instagram.
Canva: Canva is a tool for creating high-quality images for your Instagram stories.
Hootsuite Insights: With this tool, you can track, analyze, and report on your Instagram account.
Iconosquare: You can schedule Instagram posts with this tool.
Layout: Use Instagram's collage app to create unique and eye-catching images for your feed.
Instasize: You can use Instasize to resize, filter, and edit videos and photos.
There are several ways to get new followers on Instagram. By using a combination of methods, you can start to see a significant increase in your follower count. Remember to remain patient and consistent. Soon have the Instagram following you've always wanted.
One final way to increase your flow of new Instagram followers is using Likes.io. We'll help you organically and safely generate more Instagram likes, views, and Instagram followers. Visit our Frequently Asked Questions for more information. Or, you can buy followers directly here.
Contact us if you have specific questions about increasing follower count. We're happy to answer all your questions about how to get more followers on Instagram.