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Maddy Osman

Content Marketing Expert · Founder, The Blogsmith

Maddy Osman is a content marketing expert with 16+ years of experience in SEO, social media strategy, and digital content. She's the founder of The Blogsmith content agency, bestselling author of "Writing for Humans and Robots," and has been named a Top 100 Content Marketer by Semrush and BuzzSumo. Her work has been featured in Moz, Semrush, Search Engine Journal, and Newsweek.

26 articles

Social Media Marketing8 min read

Spotify Monthly Listeners: What the Number Actually Counts

Spotify monthly listeners are the separate people who streamed you in the last 28 days, not plays and not a calendar month. Here is the mechanism: the rolling window, active versus programmed listeners, why the number falls without anything going wrong, and what a good count actually looks like.

Social Media Marketing7 min read

How Much Does Spotify Pay Per Stream? (There Is No Rate)

Spotify publishes no per-stream rate. It pays rightsholders a share of a monthly royalty pool, split by streamshare, market by market. Here is the mechanism, the arithmetic people actually want, and the named third party behind the $0.003 to $0.005 figure everyone quotes as if Spotify had published it.